Marketing Projects & Visualizations
YouTube Red
Client Consulting Project
 |  |
|---|---|
 |  |
 |  |
 |  |
 |  |
 |
YouTube is finally entering the subscription service with their YouTube Red. Our group created an Integrated Communications Process for YouTube Red by analyzing their current reach and developing a creative solution to expand that.
At the time of the project, YouTube Red was a subscription service that was still considered relatively new. We recommended multi-staged marketing campaign that would allow YouTube celebrities as well as average users to share how they used YouTube Red.
Cows, Sharks, and Murders
A Look at Biases and Risks
 Title slide of final presentation |  Looking at the real statistics of shark attacks |
|---|---|
 The availability bias and how news affects perception |  Example of Bad news effect where the media focuses on sensational news |
 How sensational news reporting is not actually representative of the facts and data |  Non-fictional media also engage in sensationalize which leads to these bias |
 This result in people looking for such stories more, starting a vicious cycle |  These biases are also present in how we view violence and other risks such as murder and suicide rates which can have a huge negative effect. |
Despite there being more deaths from cows, people fear sharks much more due to the sensationalized media.
Similarly, people fear murderers and violent crime more when the chance of someone committing suicide or dying from diabetes is much higher. My presentation focuses on the inherent biases and rists the availability of information in the media significantly alters our perceptions.
20th c. Traditional Chinese Dresses
Contrasting 4 Things
 The original images referenced showing the evolution of traditional Chinese dresses |  The evolution of those dresses shown with an emphasis on only the overall dress shape |
|---|
Traditional Chinese dress has changed a lot over the last century, especially the overall shape of the dress.
For this project, I distilled the image to really focus on the shape of the dress by taking away all contrast in the colors, the different body positions, and various hair styles and expressions.
Airplane Pamplet Redesigned
Critique & Remake a Diagram
 Pieces of an airplane safety pamphlet and my critique of its effectiveness as a visual aide |  The pamphlet redone so information is a lot easier to focus on |
|---|
I found snippets of an airplane safety pamphlet that had distracting details such as the expression on the child's face. I then redesigned it so that the icons were simpler and less distracting.